Get Out There Magazine

This was sent to us from the Publisher of Get Out There Magazine:

It’s Marissa here – publisher of Get Out There Magazine. I have some information that I thought your members might be interested in.

Get Out There is launching a new electronic version of the magazine. I’ve attached the press release for your information. It is free to subscribe. Essentially, the electronic version is the same as the print magazine – with bonus features such as embedded videos and audio clips, live links to websites, etc.

You can view a sample issue of Get Out There to see how this technology will work: http://www.nxtbook.com/nxtbooks/dawson/getoutthere-nxtd/

As we are just launching, we’re trying to get the word out to people that might be interested in subscribing. I wondered if you might be able to communicate this with your members? On a related note, we are actually drawing for a ski trip for four to Smuggler’s Notch in Vermont to anyone who signs up by January 31st. Again, it’s totally free – so would be a great benefit to offer to your members.

For your convenience I have attached a promo paragraph that we’ve been sending out. Feel free to use this if you like.

We’d be so appreciative of any support you could provide!

Thanks in advance for your consideration!

Marissa

Get Out There Magazine is giving away free subscriptions to its new electronic editions. For the first time you can receive Get Out There direct to your inbox – and never miss another issue! The electronic editions have all the same great information as the print magazine, but with bonus features such as video and audio clips, links to race registration pages and more! Get Out There is Canada’s most comprehensive guide to sports and outdoor recreation – right in your own backyard! Sign up before January 31st and be automatically entered into a contest to win a ski trip for four to Smuggler’s Notch in Vermont! And don’t forget the best part…it’s totally free! Sign up at http://www.getouttheremag.com/subscribeEEdition.php.


Get Out There Magazine is Canada’s most-widely distributed regional sports and outdoor publication. With print editions serving 160,000 readers each issue across Ontario and western Canada, Get Out There Magazine is Canada’s premier source for sports, outdoor recreation, adventure and play!

Get Out There Online is Canada’s online hub for amateur sports and outdoor recreation information. Featuring a national calendar of sports and outdoor events, weekly e-newsletters and electronic versions of the print editions of the magazine, Get Out There Online serves thousands of athletes across Canada each month.

Get Out There Magazine Launches Online Editions and Targets 20,000 New Subscribers in 2008
Toronto, Ontario (January 7, 2008) --- Get Out There Magazine is pleased to announce the launch of electronic versions of its two publications. Effective March 1, readers will be able to view the magazines in their entirety online with special features such as embedded video and audio clips, live links to advertisers’ websites and search functions. The publication is targeting 20,000 new request subscribers to the electronic editions by the end of 2008, increasing Get Out There’s total distribution to 100,000 each issue.

Once again Get Out There will be on the cutting edge, being among one of the only sport and outdoor publications in Canada utilizing this technology.

“It’s a wonderful opportunity for us to be able to offer our advertisers ‘request subscribers’ in addition to our very targeted circulation through retail outlets and at sporting events across the country,” says Get Out There publisher Marissa Schroder. “It allows us to maintain our unmatched grassroots distribution, while reaching a new group of highly qualified readers.”

“It allows us to ensure that our existing readers never have to miss an issue of Get Out There. For those who are outside of our distribution areas or who missed picking up the last edition at their favourite store, they’ll still be able to access all the great information they look forward to reading in each issue.”

In addition to increased circulation, the electronic editions will offer a variety of a-la-carte enhancements to ads. “Our advertisers will be able to utilize this technology to enhance their ads by embedding videos and live links directly into the online pages,” says Schroder. The technology also provides comprehensive reporting features that allow advertisers to get an excellent idea of who is viewing their ads, clicking through to their websites and how much time they are spending doing it. “It’s a great way for advertisers to see the impact their ads are having,” continues Schroder.

The launch is another major step forward for the publication which has expanded exponentially since its launch in 2004. In early 2006 the then Toronto-based publication purchased Adventure West Magazine in Vancouver, re-branding it as Get Out There and extending the reach of both publications beyond their initial city focus. Today, each issue of Get Out There reaches 160,000 readers across the country through distribution at targeted retail locations and annually in over 150,000 race kits and event bags.

An aggressive, multi-faceted subscription campaign is already underway and will involve print and online advertising, promotion at races and events, and marketing through sports and recreation clubs across the country. The current issue of Get Out There features a draw for new subscribers to win a ski trip for four to Smugglers’ Notch in Vermont.

For more information or to view an online demonstration of the new editions, please contact:

Marissa Schroder
Publisher
Get Out There Magazine / Get Out There Online